Built for TikTok.
Designed to scale.

Turn TikTok into a serious revenue channel with the operational infrastructure, platform expertise, and commercial strategy required to grow sustainably.

Trusted by brands serious about growth
Trusted by brands serious about growth

More than shop management.
A commerce engine.

TikTok Shop is no longer experimental. It’s a revenue channel for brands ready to scale. ONYX builds and operates the systems required to deliver consistent performance. We embed into your organisation, connecting shop operations, creators and content into a single engine built to drive measurable revenue.

800%
GMV growth

294K+
Live views

13%
Creator engagement rate

From infrastructure to strategy and performance insight.

We manage every element required to operate TikTok Shop with clarity, control and consistency.

Operational infrastructure

Commercial strategy

Data, reporting & insight

We build the foundation required for long-term performance.

  • Store setup and optimisation
  • Product listings and discoverability strategy
  • Pricing and promotional planning
  • Inventory and fulfilment coordination
  • Platform compliance and shop health monitoring

We focus on the mechanics that drive measurable growth.

  • Marketing and promotional calendars
  • Affiliate activation support
  • Campaign planning around peak trading moments
  • Category insights and performance reviews
  • Continuous revenue optimisation

Clarity drives better decisions.

  • Weekly and monthly performance reporting
  • GMV tracking and trend analysis
  • Best-seller identification
  • Campaign effectiveness reviews
  • Actionable recommendations to improve performance

Turning TikTok Shop into a consistent revenue channel takes structure.

TikTok Shop doesn’t behave like traditional e-commerce. Growth is driven by how effectively creators, content and commerce hooks work together. Without the right structure, growth becomes incongruous. Visibility fluctuates, creator performance varies and it’s unclear what drives revenue.

ONYX was built specifically for TikTok commerce. We design and operate systems that align creators, content, live and paid media into a single, coordinated engine, giving brands the clarity, control and operational structure required to scale with confidence.

Your social commerce growth partner.

Three pillars behind scalable TikTok commerce

Platform

Built for TikTok commerce.

ONYX is built for the TikTok ecosystem. With leadership experience from inside the platform, we understand how it works and where it’s heading, enabling smarter decisions and faster execution.

Performance

Designed to drive revenue.

High-performing TikTok Shops are built on operational models. We align creators, content and commerce practice to create predictable revenue, delivering consistent performance.

Growth

Engineered to scale at speed.

We provide the structure needed for sustained growth. We turn creators into a dependable revenue channel while strengthening brand equity and scaling with confidence.

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Built on measurable results.

How ONYX delivers real commercial performance on TikTok Shop

Affiliate Activation, TikTok Shop Management

Building a Multi-Brand TikTok Shop Engine for Pentland Brands

  • Built 3 shops from launch to combined monthly 6-figure GMV numbers
  • Achieved 800% monthly GMV uplift August-November
  • Grew video content 400% August to November
  • Built a creator network of 400+ active affiliates
Content Strategy & Production, Live Streaming

Scaling Croctober: Driving 294K+ Live Views Through Organic Strategy

  • Video-through rate hit 2.27% across Live content
  • Engagement of 1.15% sustained across multi-day campaign
  • 234.7K views through influencer reach
  • 2,570 likes during Live engagement
Affiliate Activation, Live Streaming, TikTok Shop Management

Turning Live Commerce into Revenue: Crocs UK Super Brand Day

  • Achieved a 307.44% increase in GMV during the SBD week.
  • Significantly increased sales volume with a 336.51% rise in items sold.
  • Expanded TikTok audience, generating a 155.68% increase in new followers.
  • Demonstrated the power of live commerce in driving sales and engagement on TikTok.

Building a Multi-Brand TikTok Shop Engine for Pentland Brands

2025
Affiliate Activation, TikTok Shop Management

Scaling Croctober: Driving 294K+ Live Views Through Organic Strategy

2025
Content Strategy & Production, Live Streaming

Turning Live Commerce into Revenue: Crocs UK Super Brand Day

2025
Affiliate Activation, Live Streaming, TikTok Shop Management
Sustainable commerce growth.

Built for consistent, repeatable performance.

Many brands see early spikes on TikTok Shop, only for performance to plateau once momentum fades. ONYX builds the infrastructure required for consistent, repeatable growth, turning TikTok into a dependable revenue channel rather than a short-term opportunity.

Operational stability

Built to support day-to-day trading, not short-term bursts.

Scalable systems

Processes and tooling designed to grow with demand.

Data-led decisions

Clear visibility into what drives performance and where to optimise.

Long-term resilience

A structured approach that supports sustained commercial performance.

Ready to operate TikTok Shop as a serious revenue channel?

TikTok Shop is no longer experimental. If you’re ready to scale it as a revenue channel, we’re ready to support you.