drive predictable growth with TikTok Ads.
ONYX manages TikTok advertising as a growth channel, helping brands scale demand and deliver measurable results.
Trusted by brands serious about growth
Trusted by brands serious about growth
Advertising that works with the platform, not against it.
TikTok advertising performs best when creative, audience behaviour and campaign strategy are fully aligned. ONYX builds paid media programmes around these signals, combining platform insight with continuous optimisation to drive efficient, scalable growth.
We work closely across creative, creators and commerce to ensure every campaign is supported by the right content and structured to deliver measurable outcomes, while building media strategies that drive sustainable, efficient growth.
How we drive performance
A structured approach to TikTok advertising, built to drive measurable performance and scalable growth.
We define how your TikTok advertising should work, aligning campaigns to discovery, demand and conversion with a clear focus on commercial outcomes. Every programme is built around your wider business goals, ensuring paid media supports revenue, not just activity.
- Full-funnel TikTok strategy
- Campaign planning and structure
- GMV-focused programme design
Creative drives performance on TikTok. We implement structured testing frameworks to identify what works, continuously refining content to improve engagement, efficiency and scalability.
- Creative testing frameworks
- Performance-led content iteration
- Ongoing creative optimisation
We manage campaigns in real time, using performance signals to guide budget allocation, audience targeting and scaling decisions. This ensures spend is deployed effectively and growth remains efficient as campaigns expand.
- Budget allocation and scaling strategy
- Audience and signal optimisation
- Campaign performance refinement
We provide clear, ongoing visibility into performance, helping you understand what is driving results and where to improve. Our reporting is designed to support better decisions and continuous growth.
- Performance monitoring
- Campaign reporting and insights
- Data-led recommendations
Built for the TikTok ecosystem.
With leadership experience from inside TikTok, we understand how the platform’s advertising environment operates and how to adapt as new formats and tools emerge.
This insight allows us to guide brands with clarity, helping them deploy media investment with confidence and respond quickly as performance evolves.
Our leadership team includes
three former TikTok executives.
Your social commerce growth partner.
Three pillars behind scalable TikTok advertising
Platform
Designed for TikTok Ads.
TikTok Ads performance is shaped by creative signals, audience behaviour and real-time engagement. With deep platform understanding, we build campaigns that respond to how TikTok delivers and optimises performance.
Performance
Drive measurable results.
We manage campaigns with a clear commercial focus, aligning media, creative and commerce to drive efficient acquisition and consistent revenue growth. Every decision is grounded in performance data.
Growth
Connected to conversion.
TikTok Ads perform best when integrated with creator programmes and shop activation. We ensure campaigns support the full journey from discovery through to conversion, building systems designed for sustained growth.
Real campaign results.
Real results from campaigns designed to drive efficient, scalable growth.
Turning Live Commerce into Revenue: Crocs UK Super Brand Day
- Achieved a 307.44% increase in GMV during the SBD week.
- Significantly increased sales volume with a 336.51% rise in items sold.
- Expanded TikTok audience, generating a 155.68% increase in new followers.
- Demonstrated the power of live commerce in driving sales and engagement on TikTok.
Building a Multi-Brand TikTok Shop Engine for Pentland Brands
Scaling Croctober: Driving 294K+ Live Views Through Organic Strategy
Sustainable performance growth.
Built for efficient, scalable campaigns.
Many brands see early gains from TikTok Ads, only for performance to decline as creative fatigues and costs rise. ONYX builds advertising systems designed to maintain efficiency over time, ensuring campaigns scale without losing performance.
Creative longevity
Structured testing and iteration to keep content performing as campaigns scale.
Efficient scaling
Budget deployed intelligently based on real-time performance signals.
Signal-led optimisation
Continuous refinement based on audience behaviour and engagement data.
Consistent performance
A disciplined approach that delivers stable, repeatable results.
