Turn TikTok creator relationships into revenue.

ONYX builds and manages affiliate and live commerce programmes that help brands scale sales through creators. By combining structured affiliate ecosystems with high-quality live activation, we turn attention into measurable commercial impact.

Trusted by brands serious about growth
Trusted by brands serious about growth

Creator-driven commerce, built to perform.

TikTok has transformed how brands sell. Growth is no longer driven by campaigns alone, but by ongoing creator relationships that build trust, generate demand and convert audiences into customers.

ONYX helps brands develop affiliate and live commerce strategies designed for consistency, allowing creators to become an active and scalable revenue channel.

800%
GMV growth

10.9%
Click-through rate

€400k
Revenue in 3 days

Creator-led commerce.

Turning creators into a scalable revenue channel.

Affiliate programmes and live commerce perform best when built as part of a structured system, not managed reactively. ONYX helps brands develop creator-led sales channels by combining affiliate activation with live execution, ensuring both work together to drive consistent revenue.

From sourcing and managing creators to planning promotions and operating live experiences, we provide the structure, oversight and day-to-day execution required to turn creator activity into measurable commercial performance.

Affiliate programmes

We build and manage affiliate networks that drive consistent, creator-led revenue.

Creator sourcing & management

We identify the right creators and manage relationships to maintain performance and output.

Live commerce execution

We plan and deliver live shopping experiences designed to convert in real time.

Integrated performance

We align affiliates and live with content and promotions to maximise revenue impact.

How we deliver performance through creators.

A structured approach to affiliate programmes and live commerce, built to drive measurable revenue and scalable growth.

Affiliate programmes

Live commerce

Build a scalable creator ecosystem.

We identify, onboard and manage creators who can authentically represent your brand and drive sales through structured affiliate programmes.

Our focus is on building long-term relationships that deliver consistent revenue, not one-off activations.

What we support:

  • Affiliate strategy and programme design
  • Creator sourcing and onboarding
  • Relationship management
  • Commission frameworks
  • Performance tracking
  • Ongoing optimisation

Real-time retail, executed with precision.

ONYX operates live commerce programmes designed to convert demand into immediate revenue. With a dedicated London-based studio and experienced production teams, we help brands deliver professional, engaging live experiences that drive measurable sales.

What we support:

  • Live strategy and planning
  • Production and hosting
  • Promotional support
  • Creator participation
  • Performance optimisation
  • Reporting and insights

Built for consistent performance.

With leadership experience from inside TikTok and deep operational capability, we understand how to scale creator commerce programmes effectively.

Our integrated approach ensures affiliates and live work together, supported by strong content, clear incentives and continuous optimisation.

Our leadership team includes
three former TikTok executives.

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Real campaign results.

Real results from campaigns designed to drive efficient, scalable growth.

Affiliate Activation, TikTok Shop Management

Building a Multi-Brand TikTok Shop Engine for Pentland Brands

  • Built 3 shops from launch to combined monthly 6-figure GMV numbers
  • Achieved 800% monthly GMV uplift August-November
  • Grew video content 400% August to November
  • Built a creator network of 400+ active affiliates
Content Strategy & Production, Live Streaming

Scaling Croctober: Driving 294K+ Live Views Through Organic Strategy

  • Video-through rate hit 2.27% across Live content
  • Engagement of 1.15% sustained across multi-day campaign
  • 234.7K views through influencer reach
  • 2,570 likes during Live engagement
Affiliate Activation, Live Streaming, TikTok Shop Management

Turning Live Commerce into Revenue: Crocs UK Super Brand Day

  • Achieved a 307.44% increase in GMV during the SBD week.
  • Significantly increased sales volume with a 336.51% rise in items sold.
  • Expanded TikTok audience, generating a 155.68% increase in new followers.
  • Demonstrated the power of live commerce in driving sales and engagement on TikTok.

Building a Multi-Brand TikTok Shop Engine for Pentland Brands

2025
Affiliate Activation, TikTok Shop Management

Scaling Croctober: Driving 294K+ Live Views Through Organic Strategy

2025
Content Strategy & Production, Live Streaming

Turning Live Commerce into Revenue: Crocs UK Super Brand Day

2025
Affiliate Activation, Live Streaming, TikTok Shop Management

Your social commerce growth partner.

Three pillars behind scalable creator commerce.

Platform

Built for commerce.

With leadership experience from inside TikTok, we understand how creator-led programmes perform and how the platform supports affiliate and live growth.

Performance

Driven by creators.

We build and manage affiliate programmes that turn creator activity into measurable revenue, focusing on consistent output, strong conversion and clear commercial impact.

Growth

Designed to convert live.

We plan and operate live commerce experiences that drive real-time sales and support ongoing growth across your creator ecosystem.

Ready to scale with creator commerce?

Affiliates and live commerce become powerful growth channels when structured correctly. Contact us to start building a system that delivers.