Creator-led content built to drive demand.

ONYX helps brands develop and scale creator-led content programmes designed for how people discover, engage and shop on TikTok. We combine platform insight, creative strategy and operational execution to produce content that builds momentum and supports measurable growth.

Trusted by brands serious about growth
Trusted by brands serious about growth

Built for the platform.
Designed to perform.

Effective TikTok content is not created in isolation. It is shaped by audience behaviour, platform dynamics and a clear understanding of what drives engagement and action.

ONYX works with brands to develop content strategies rooted in insight, helping them show up consistently and authentically while building signals that support both organic reach and paid performance.

400%
Creator output

234.7K+
Creator reach

13%
Engagement rate

Creative built to drive demand.

We treat creative as an engine for growth, not a series of one-off campaigns. Our approach focuses on building a continuous pipeline of platform-native content, driven by creators and aligned with performance and commerce from the outset.

Creator sourcing & partnerships

Content strategy & planning

Production & delivery

Optimisation & performance

We identify and manage creators who align with your brand, building long-term relationships that drive consistent, authentic content.

We define what to create, when and why, ensuring content is structured around trends, audience behaviour and commercial goals.

From briefing to execution, we oversee content creation to ensure quality, consistency and platform relevance across every asset.

We continuously refine content based on performance data, improving output, engagement and conversion over time.

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Real results from creator-led content.

The work below shows how creator-led content, structured strategy and continuous optimisation combine to drive measurable results on TikTok.

Affiliate Activation, TikTok Shop Management

Building a Multi-Brand TikTok Shop Engine for Pentland Brands

  • Built 3 shops from launch to combined monthly 6-figure GMV numbers
  • Achieved 800% monthly GMV uplift August-November
  • Grew video content 400% August to November
  • Built a creator network of 400+ active affiliates
Content Strategy & Production, Live Streaming

Scaling Croctober: Driving 294K+ Live Views Through Organic Strategy

  • Video-through rate hit 2.27% across Live content
  • Engagement of 1.15% sustained across multi-day campaign
  • 234.7K views through influencer reach
  • 2,570 likes during Live engagement
Affiliate Activation, Live Streaming, TikTok Shop Management

Turning Live Commerce into Revenue: Crocs UK Super Brand Day

  • Achieved a 307.44% increase in GMV during the SBD week.
  • Significantly increased sales volume with a 336.51% rise in items sold.
  • Expanded TikTok audience, generating a 155.68% increase in new followers.
  • Demonstrated the power of live commerce in driving sales and engagement on TikTok.

Building a Multi-Brand TikTok Shop Engine for Pentland Brands

2025
Affiliate Activation, TikTok Shop Management

Scaling Croctober: Driving 294K+ Live Views Through Organic Strategy

2025
Content Strategy & Production, Live Streaming

Turning Live Commerce into Revenue: Crocs UK Super Brand Day

2025
Affiliate Activation, Live Streaming, TikTok Shop Management

Creative on TikTok is driven by performance, not just aesthetics.

With leadership experience from inside TikTok, we understand how algorithms react to signals, how trends evolve and what drives performance at scale.

This allows us to guide creative direction with clarity, move faster and build programmes designed to deliver consistent results, not one-off wins.

Platform-led thinking

Built on real understanding of how TikTok content performs.

Creator-first approach

We work with creators who understand the platform.

Built for performance

Every piece of content is designed to drive engagement.

Designed to scale

Repeatable systems that support ongoing content production.

Ready to operate TikTok as a serious revenue channel?

Strong creative creates demand, strengthens brand presence and lays the foundation for sustainable growth on TikTok.