Your Social Commerce Growth Partner

Turn TikTok into a Revenue Engine.

From launch to live commerce, affiliates to paid media, we build and operate the infrastructure that turns TikTok into a measurable revenue channel.
Serious growth. Measurable impact.

TikTok commerce is no longer experimental. For brands that approach it strategically, it’s a scalable revenue channel built on repeatable growth, not short-term spikes.

€400k

Revenue generated across a three-day campaign
Live commerce scaling brands during peak trading

£1M+

GMV delivered in a single month
Consistent revenue growth across managed shops

€33k

GMV achieved within the first month of launch

Selected by TikTok. Trusted by brands serious about growth.

Our leadership team includes former senior TikTok operators who understand not only how the platform works today, but where it is heading. That proximity allows us to guide brands through a fast-moving ecosystem with greater clarity and control.

We’re also an official TikTok Shop Partner and TikTok Marketing Partner, combining direct platform insight with the operational depth required to scale with confidence.

Trusted by brands serious about growth
Trusted by brands serious about growth

A proven path to TikTok
commerce growth.

Scaling on TikTok requires structured testing, operational control, and continuous optimisation. Our approach follows a clear framework:

Launch

Establish your shop, affiliate programme, and content rhythm while building early traction.

Test

Pilot creative formats, paid media, live sessions and promotional mechanics to identify what drives conversion.

Optimise

Analyse performance data, refine messaging, and scale the tactics showing the strongest commercial return.

Scale

Expand creator partnerships, increase media investment, optimise retention strategies, and build long-term revenue momentum.

•  Founded by 3 ex-TikTok Executives  •  Best New Live Seller 2025  •  Top 10 TikTok Shop Partner•  Founded by 3 ex-TikTok Executives  •  Best New Live Seller 2025  •  Top 10 TikTok Shop Partner

The system behind scalable TikTok commerce.

Success on TikTok comes from aligning discovery, conversion and retention within a single commercial system. ONYX structures every engagement to ensure each element drives sustainable growth.

The system behind scalable TikTok commerce.

Success on TikTok comes from aligning discovery, conversion and retention within a single commercial system. ONYX structures every engagement to ensure each element drives sustainable growth.

A coordinated commerce engine

Awarness

Create demand. Capture attention.

Before a brand can convert, it needs visibility with the right audiences. ONYX builds attention through creator-led storytelling, organic strategy, community engagement and intelligent media deployment, ensuring content reaches those most likely to act.

By combining organic momentum with paid amplification, we create sustained demand rather than short-term spikes.

Conversion

Turn engagement into measurable revenue.

Interest alone does not scale a business. ONYX builds the systems required to convert demand consistently, combining operational discipline with performance strategy to turn discovery into measurable sales.

From shop infrastructure and affiliate activation to live commerce and promotional planning, we create a connected conversion engine designed for reliability as well as growth.

Retention

Protect revenue. Expand customer value.

Acquiring customers is only part of the equation. Sustainable commerce is built on retention. ONYX supports brands with the data, infrastructure, and engagement strategies required to increase lifetime value and reduce reliance on constant acquisition.

Where scale meets substance

The following case studies highlight how ONYX helps brands turn TikTok into a meaningful revenue channel. From shop operations and creator activation to live commerce and performance media, each engagement demonstrates how structured social commerce programmes can drive measurable growth.

  • Affiliate Activation, Live Streaming, TikTok Shop Management

    Turning Live Commerce into Revenue: Crocs UK Super Brand Day

    • Achieved a 307.44% increase in GMV during the SBD week.
    • Significantly increased sales volume with a 336.51% rise in items sold.
    • Expanded TikTok audience, generating a 155.68% increase in new followers.
    • Demonstrated the power of live commerce in driving sales and engagement on TikTok.
  • Affiliate Activation, TikTok Shop Management

    Building a Multi-Brand TikTok Shop Engine for Pentland Brands

  • Content Strategy & Production, Live Streaming

    Scaling Croctober: Driving 294K+ Live Views Through Organic Strategy

The engine behind scalable TikTok commerce.

Behind every high-performing TikTok Shop is an operational structure designed to support growth. We embed into your business and operate as a long-term growth partner, not an external supplier.

ONYX provides dedicated teams across shop operations, live production, content and paid media, supported by proprietary tooling, automation and advanced reporting integrations. Our London-based live streaming studio operates seven days a week, allowing brands to activate commerce moments quickly, consistently and at scale.

Our leadership team includes
three former TikTok executives.

Leadership built from inside the platforms shaping modern commerce.

ONYX is guided by senior operators from TikTok, Amazon and some of Europe’s most successful digital agencies. This leadership brings a level of commercial, operational and platform expertise that few agencies can match.

  • A marketing, product and operations leader with senior experience at TikTok and Twitter. Luke has built and scaled teams, products and businesses across multiple markets, working at the intersection of media, creativity and commerce. He focuses on helping brands translate platform opportunity into structured, revenue-driving growth.

    Luke Townsin. Co-Founder.

    A marketing, product and operations leader with senior experience at TikTok and Twitter. Luke has built and scaled teams, products and businesses across multiple markets, working at the intersection of media, creativity and commerce. He focuses on helping brands translate platform opportunity into structured, revenue-driving growth.

    Luke Townsin. Co-Founder.

  • An entrepreneur and former International CEO of Kepler Group, Martin founded Infectious Media and scaled it into one of Europe’s leading digital agencies before its sale. He has built and led businesses across multiple markets, combining commercial strategy with operational discipline. At ONYX, he focuses on driving growth, performance and long-term value for clients.

    Martin Kelly. Co-Founder & CEO.

    An entrepreneur and former International CEO of Kepler Group, Martin founded Infectious Media and scaled it into one of Europe’s leading digital agencies before its sale. He has built and led businesses across multiple markets, combining commercial strategy with operational discipline. At ONYX, he focuses on driving growth, performance and long-term value for clients.

    Martin Kelly. Co-Founder & CEO.

  • A commercial and operations leader with global experience across agency, SaaS and publisher environments. Stephanie has built high-performing teams and supported multiple agency exits, with a strong focus on scalable, people-led growth. She brings a structured approach to building organisations that can grow sustainably while maintaining performance.

    Stephanie Carr. Co-Founder.

    A commercial and operations leader with global experience across agency, SaaS and publisher environments. Stephanie has built high-performing teams and supported multiple agency exits, with a strong focus on scalable, people-led growth. She brings a structured approach to building organisations that can grow sustainably while maintaining performance.

    Stephanie Carr. Co-Founder.

  • Former TikTok Shop Strategy & Operations Lead for the UK, with prior experience at Amazon. Katy specialises in building effective commerce operations and translating platform capability into scalable revenue opportunities. She has worked across leading beauty brands on TikTok Shop, including L’Oréal, bringing deep experience in high-growth categories.

    Katy Hallam. Director, Client Services & Strategy.

    Former TikTok Shop Strategy & Operations Lead for the UK, with prior experience at Amazon. Katy specialises in building effective commerce operations and translating platform capability into scalable revenue opportunities. She has worked across leading beauty brands on TikTok Shop, including L’Oréal, bringing deep experience in high-growth categories.

    Katy Hallam. Director, Client Services & Strategy.

  • A commercial leader with over 13 years’ experience across the sports and fashion industry. At TikTok Shop, Broghan led the fashion and beauty Key Accounts team, scaling it into one of the largest verticals in the UK. Prior to this, he held roles at adidas and Puma, focusing on digital sales transformation and driving growth across key retail partners.

    Broghan Smith. Commercial Director .

    A commercial leader with over 13 years’ experience across the sports and fashion industry. At TikTok Shop, Broghan led the fashion and beauty Key Accounts team, scaling it into one of the largest verticals in the UK. Prior to this, he held roles at adidas and Puma, focusing on digital sales transformation and driving growth across key retail partners.

    Broghan Smith. Commercial Director .

Ready to build TikTok into a serious revenue channel?

Whether you are launching your shop or scaling an existing operation, ONYX provides the expertise and infrastructure to support your next phase of growth.
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admin@onyxco.io

+44 (0) 7832 372 147